Effects Of Alcoholism On The Local Area Of Oconto - 906 Words

Alcoholism in our local area of Oconto, Wisconsin is, unfortunately, common. Studies have shown people of deprived societies are at greater risk of alcohol-related ill heath than more affluent societies (Bellis, et al, 2016, p.1). Challenging behaviors of alcoholics include smoking, obesity, and poor diet/exercise. At Bellin Health Oconto Hospital (BHOH), we have an alcohol detoxification program. We utilize the Clinical Institute Withdrawal Assessment for Alcohol (CIWA-Ar) protocol. This protocol is designed to maintain consistency in patient assessment and treatment providing a symptom-triggered therapy given medications. Non-pharmacologic interventions are also utilized such as a quiet environment, reducing sensory stimuli (lights†¦show more content†¦Consultations are ordered and the county social worker is immediately contacted. Interaction with the patient is dependent on their level of consciousness. More often than not, the patient is alert and because drinki ng is not allowed they eat a lot. Typically in one weekend, the patient will eat nearly everything we have in our limited supplied kitchen. My focus is on symptom control. There is a set of parameters, although somewhat subjective, that determine medication dosing. If the patient is alert and coherent, I do speak frankly to the patient about their drinking habits and ask how it is affecting other areas of their life. We talk about Alcoholic Anonymous meetings, reaching out to a supportive friend or family member, speaking with a counselor, and/or admittance to an alcohol treatment center. Most of the continuity of care occurs during daylight hours. So my conversations and the answers received are documented into the patient’s chart of ancillary departments to review. Part 2 I find it difficult to choose but one of the Health Promotion and Disease Prevention Theories and Models since I have had patients at both ends of the spectrum. Using the Transtheoretical Model of precontemplation (LaMorte, 2016), I’ve had patients who do not believe their drinking is a problem or causing problems in their lives. And I’ve had patients who fit into the Health Belief Model of cues to action (LaMorte, 2016) from external entities which make them aware of how

Capitalism And Manager s Capitalism Essay - 800 Words

John Bogle, in his article Democracy in corporate America, defines capitalism in two different ways, owner’s capitalism and manager’s capitalism. According to Bogle, owner’s capitalism is defined with the idea that purpose of a business or corporation is to make a profit. Manager’s capitalism, Bogle notes, is defined by William Pfaff with the idea that â€Å"the corporation came to be run to profit its managers, in complicity if not conspiracy with accountants and the managers of other corporations† (Bogle, p. 26). These two definitions of owner’s capitalism and manager’s capitalism provide great insight about today’s corporate America. The two previous descriptions that John Bogle provides of owners and managers capitalism show us the true difference between the traditional idea of capitalism, and the more modern idea, as William Pfaff describes. In order for the differentiation to be clear, we must understand what Bogle is say ing in his descriptions of the two types of capitalism. First, owner’s capitalism says that the owner(s) of the company have one basic goal, and that is to make a profit, benefiting the owners in a way so to make a return on their investment into the company. So if the idea of capitalism is to make a profit for the company as a whole, then what is manager’s capitalism, and how did it originate? Bogle describes a situation that can commonly seen in corporate America, which describes manager’s capitalism perfectly. Manager’s capitalism, as defined above,Show MoreRelatedStakeholder Capitalism Vs. Shareholder Capitalism1573 Words   |  7 Pageswas the use of capitalism since the last couple of decades. There were two separate types or levels of capitalism that were used in American society, which was capitalism 2.0 and capitalism 3.0. In the 1940s the beginning of capitalism 2.0 otherwise known as stakeholder capitalism. Stakeholder capitalism is basically a market system that the companies only treat the interests of major stakeholders equally, rather than favoring the investors. The second use of capitalism is capitalism 3.0 otherwiseRead MoreCapitalism And Managers Capitalism1598 Words   |  7 Pagesdefines capitalism in two different ways, owner’s capitalism and manager’s capitalism. According to Bogle, owner’s capitalism is defined with the idea that purpose of a business or corporation is to make a profit. Manager’s capitalism, Bogle notes, is defined by William Pfaff with the idea that â€Å"the corporation came to be run to profit its managers, in complicity if not conspiracy with accountants and the managers of other corporations† (Bogle, p. 26). These two definitions of owner’s capitalism andRead MoreKarl Marx : Is Alienation A Systematic Result Of Capitalism?1711 Words   |  7 PagesSystematic Result of Capitalism? Name: The Marx’s theory of alienation was based on antagonism that things that are related together and are in harmony as well as social separation of man from aspect of man’s nature. One can only be left to ponder if alienation is a systematic result of capitalism. Predominance of private ownership of means of production and exploitation of wage labor all characterize alienation, therefore, alienation is the culmination of capitalism. According to Karl MarxRead MorePreventing The Increase Of Socialism912 Words   |  4 Pagesbelieve it, America s economy is being invaded by socialism. Therefore, it s people need to be informed as to socialism influences an destruction for America. Socialism, a system of governmental control over a nation s economy, is based upon communal ownership of national resources. Socialist economies have been given various names by economists including welfare capitalism, manages capitalism, democratic socialism, and market socialism. Socialism is incomparable to the capitalism America was foundedRead MoreCadbury : A Typical Example Of 19th Century Family Capitalism1364 Words   |  6 PagesFamily capitalism can be defined as a group or an organization which is charged by multiple generations of a family. In 19th century, family firms took a huge place in the market, but not all of them acting the same way. Cadbury is an important example for 19th century family capitalism since it has its own special features. The propose of this essay is to determine that if Cadbury was a typical example of 19th Century family capitalism. The essay states that Cadbury was not a typical example ofRead MoreThe 4 Basic Models of the BGS Relationship Essay752 Words   |  4 PagesThe BGS field is the study of the interrelationships among business, government and society and its importance to managers. These interrelationships change over time. Businesses operate in the environment created by the interrelationships between busines s, government and society. To make good business decisions it is crucial for manager to understand the interaction between BGS. Managers have to do what’s right according to all three elements (Steiner, 2011). BGS has a great importance. The importanceRead MoreThe Movie Straight Outta Compton Directed By F. Gary Gray1706 Words   |  7 Pagesgroup N.W.A (Niggaz Wit Attitudes). Depicting the lives of its members, Straight Outta Compton address the issues that were facing America during that period of time; most of them racial issues. The film addresses issues such as Capitalism in terms of the group’s manager Jerry Heller and the Recording Company’s representative. The film also briefly touches upon the misogyny in the hip-hop industry and the treatment of women while omitting some scenes. And finally, the biggest issue facing AmericaRead MoreThe American Dream1207 Words   |  5 Pageswork and how much of effort they put in to achieve their dreams or not. In this essay the â€Å"Death of Salesman† it has maintained that much of the enduring universal appeal lies in its central theme of the failure of the American Dream, which is Willy s commitment to false social values. Such as consumerism, ambition, social stature, that keeps him from acknowledging the value of human experience, which makes him difficult to the comfort his family and friends, and his loved ones (Linda). When WillyRead MoreSocialism Essay1354 Words   |  6 Pagesthan profit, by equality of individual wealth, by the absence of competitive economic activity, and, usually, by government determination of investment, prices and production levels. It is collective because society can control production unlike capitalism and because production is for the common good rather than for individual profit. At the same time it is individual because workers are no longer a large alienated group of people employed by a minority of owners. Work becomes a free and self-affi rmingRead MoreChange Throughout History, Life And Human Nature1440 Words   |  6 Pageslive in, is. It all goes back to capitalism. It is a dog eats dog mentality. If one were to walk past somebody and have no idea who they were or what they do but they did know that they were on their way to their line of work, their objective is the sole purpose of benefiting their family and themselves. They are out there working to benefit themselves and for their own personal gain. That is what capitalism teaches people and it has always been like this, now, it s just paid slavery. It has the same

How Cheerleading Affects The Body and Mind - Free Essay Example

Sample details Pages: 5 Words: 1437 Downloads: 2 Date added: 2019/08/05 Category Sports Essay Level High school Tags: Cheerleading Essay Did you like this example? It takes four people to put up a stunts. It takes four people to drop a stunt, but it only takes one ounce of doubt to make a stunt come down with injury. Cheerleaders must have a lot of things in sync for a group to make a stunt look good and go of without a injury, if not everyone is at risk. Don’t waste time! Our writers will create an original "How Cheerleading Affects The Body and Mind" essay for you Create order It takes things like trust, strength, focus and a desire to impress to do a successful stunt. The physical part of stunting goes through all stages from youth, high school to elite cheer. All cheerleaders may have smiles on their face but they could be in pain after a stunt. All cheerleaders usually have a trauma during cheer, but thats how you find out if youre dedicated to a the sport. Cheerleaders who walk right back into practice or a game after a injury shows why cheer is a dangerous sport. Cheerleaders often defy limits and push themselves, even though put themselves at risk for potential problems in the future. When you see cheerleaders doing you dont really think they are that dangerous because everyone knows what their doing, but if one person is off time or gets caught on something,someone get an injury. You see cheerleaders at football games and basketball games. The rules are if anything over the heads of the bases the stunt has to be performed on a mat or in the grass. When cheerleaders cheer on the track or court can still get hurt like a 17 year old cheerleader in the 1998 attempted a backflip she slipped on the wet artificial turf. She ended up landing on her head, shocking her spinal cord and caused temporary paralysis. Common injuries for cheerleaders are muscle strains and injuries to the ligaments; there is also the head, neck, and back trauma. These injuries can come from stunting, tumbling, and simply doing jumps. The most dangerous stunts that result in injury if not done right are double downs, basket toss, pyramids, and full downs. Cheerleading is ranked in the top 20 of dangerous sports. Sixty-six percent of all catastrophic injuries in either high school or college females athletes occur due to cheerleading accidents. American Journal of Sports Medicine did an experiment and found of the most common stunts performed at the time there was 29 catastrophic injuries. They also found seventeen were head injuries resulting in 13 skull fractures resulting 2 deaths. 9 of them were pyramids and 8 involved baskets toss. Any trauma to the neck, head, or back can sideline a cheerleader for the whole season depending on how badly the part was injured. Most injuries from jumps or tumbling are known as s tress fractures. A stress fracture is when a fracture of a bone caused by mechanical stress, so when you land a tumbling pass that would be a stress fracture.Consumer Product Safety Commission had an estimate of 4,954 hospital emergency room visit were by cheerleading and in 2009 the number went up 28,000. United States Sports Academy states Cheerleader who fall from gymnastic-type stunts have been reported to have a greater impact than being tackled by a professional football player.Cheerleading is more dangerous than football, that is if you look at danger talking about the risk of injury. Shelbys story is a good example why cheer stunting needs to be recognize. Shelbys suffered a head injury and got cleared to cheer again, then got injured again , but her symptoms were more serve. She was sensitive to noise and light, experienced fainting spells, seizures, anxiety, depression, and excessive drowsiness. Shelbys story caught the attention of Jim Lord executive director of the AACCA at the time. The raw statistic that cheerleading accounts for two-third of all catastrophic injuries among female high school athletes. The raw number shouldnt scare people, it should be how the cheerleaders are getting injured. This is why the National Center for Catastrophic Sports Injury Research and the NFHS, NCAA, AACCA all make the rules on what is too dangerous to do in a stunt. Rules restrict such as no stunts above the head without a mat and backflip basket are not allowed at the highschool level. The AAP says the risk of injury is higher if a cheerleader has a high body mass index, a cheerleader has a previous injury, cheers are performed on a hard surface, cheerleader who are supervised by a coach with not alot of experience about the sports. Cheerleaders are encouraged to be ultra-competitive and this drives them to high and more dangerous stunts. Many cheerleaders will try to hide an injury if possible and walk it off, so not to appear weak or let the team down. This results the injury getting worse. Many cheerleaders take advantage of chiropractic care. Many injuries can worsen the body and over time can create long term loss of function. A more serious injury that occurs over time is call spondylolisthesis which is when the bone in the spine becomes is unable to maintain its position and the vertebrae will slip out of alignment this is often caused by stress on the back. The ideal posture to prevent weak joints that could cause muscle strain is head over hips, center of gravity in front of the heel, hips upright and aligned over the foot arch. The way injuries affect athletes mental is different than physical because you could be overwhelmed by a variety of internal and external lose. You may feel like you lost your identity as an athlete. Many athletes fall into depression after the injury and while going to physical therapy. Kenny McKinley was a Denver Broncos wide receiver, who had a knee injury and went to have surgery. After the surgery he was sideline the whole season, which eventually lead to him committing suicide, because he didnt know what he would do without the sport he loved. If a athlete has a concussion could affect them more because when you have a concussion there is no accurate timeline to release them to play. When a cheerleader has a concussion and goes to school the next day no one would actually recognize that the cheerleader was injury. When you have a concussion you look normal unlike someone who has a sling or crutches. Most teacher have been taught the signs or signals to look for if someone has a concussion. How you are affected mental can depend on how badly you were injured. If you only sprained your ankle, you might be out for a week or two, but if you got a concussion you could be out the whole season. Many cheerleaders who were injured are still trying to find a way to help the team out which might help them from slipping into depression. There has been research about how an injury has effect on the mental health, but not one specifically on cheerleading. When a cheerleader goes to a competition they have to do their best. Most sports you have to try to do the best of their ability to win. Cheerleaders have to put everything into their performance, so they can advance to the next round. Cheerleader dont get to just give up after a lost, they have to go back to the gym and keep practicing to the get the routine to it best. This puts more stress on the cheerleader. Cheerleader still have to go to school, work, and worry about any test or homework that they have to do t hat night. Adding something that takes a major of their time is very stressful having to balance everything. When you are stress your ability to do anything slows down and your muscle could tighten, which could possibly lead to a injury. The line of danger to a cheerleader verus someone who make the line are very different. The person who makes the line doesnt know how its gonna look or how the stunt groups gonna feel towards the stunt. When a cheerleader is not comfortable or in any way possible feel like they are going to get injured thats where they draw the line. If the cheerleader is fairly new they are not gonna want to do a full basket. They will want to work their way there so they know that they can trust their base and know that they arent gonna get injured. The people who make the rules dont know how it feels to be in the stunts or when the stunt is falling. They just know that the stunt is dangerous. A cheerleader who was injure will most likely not want to do the stunt that got them injured every again.

Kafkaness The Temporal Effect of Franz Kafka - 1345 Words

Research Question: What does the temporal effect of Kafka’s stories reveal about the protagonist in â€Å"The Country Doctor†, â€Å"The Metamorphosis†, â€Å"A Hunger Artist†, and â€Å"In the Penal Colony†? The complex concept of time can be viewed in numerous ways; it can be relative or absolute, structured or completely disorganized. In Franz Kafka’s short stories time appears in two forms: precise or dream-like states. In the dream-state stories, â€Å"The Metamorphosis† and â€Å"The Country Doctor†, the absence and warping of time makes the stories more surreal and absurd. What is revealed from this are protagonists that must come to terms with repressed feelings or desires. Once this occurs, they are released from the perpetual loop of time. On the other hand, in the stories where there is a strong emphasis on time, â€Å"In the Penal Colony† and â€Å"A Hunger Artist†, the calculated measurement of time and its importance to the protagonists reveals the characters need for control of their lives. Ultimately, when this structure of time is lost, the protagonists’ inability to cope is what leads to their untimely deaths. In â€Å"The Country Doctor†, there is constant temporal disorder. To begin, Kafka writes the story as one continuous paragraph, which mimics the illusion of an expeditious dream when read. The country doctor’s need to always be in a different place coupled with the lack of transitions in Kafka’s writing can be seen as dream-like logic. In addition, the story itself switches between the past

Mother’s day Free Essays

Just like every year, the education week was celebrated in our school with great joy. As part of the week the mother’s day was celebrated. The theme is to highlight the role of mothers in the proper upbringing of children. We will write a custom essay sample on Mother’s day or any similar topic only for you Order Now It is the mother who can help shape the character of the child. The mother’s role in the development of the child is of varied nature. Not only should she look to the physical growth of the child but also to its mental and spiritual growth. She creates and shapes the proper environment in which the child can develop. The manners and behavior of a child are only a reflection of the home in which it has been brought up. The aim of the day was to make mothers aware of their place in the upbringing of the child. The Inspectress of schools presided over the function. One of the Secretaries of the Mothers’ Association of the school welcomed the gathering and introduced the chief guest. Several speakers spoke on the various aspects of a mother’s role. One of the speakers spoke about the nutritional aspect. She emphasized the need for providing a balanced diet to children and on the methods of preparing wholesome food at home. She touched on health of children as being important for a nation as a whole and stressed on environmental cleanliness. She observed that from a health point of view children should be allowed to play freely and the dangers of living in crowded areas. She wanted the government to see to the sufficiency of space for play in every school. Yet another speaker emphasized the need for moral education in which mothers could play a signal role. A friendly, loving and, affectionate atmosphere at home helps to shape the character of the child. The chief guest expressed her joy at being present at the occasion and would endeavor to help the school in every way possible. She observed that mothers could help in making the midday meal scheme a great success. She asked the mothers to supplement the work done at school. She emphasized the importance  of a happy home in the shaping of the character of children. How to cite Mother’s day, Papers Mother’s Day Free Essays In most countries, Mother’s Day is a recent observance derived from the holiday as it has evolved in America. When it was adopted by other countries and cultures, it was given different meanings, associated to different events (religious, historical or legendary), and celebrated in a different date or dates. Some countries already had existing celebrations honoring motherhood, and their celebrations have adopted several external characteristics from the US holiday, like giving carnations and other presents to your own mother. We will write a custom essay sample on Mother’s Day or any similar topic only for you Order Now The extent of the celebrations varies greatly. In some countries, it is potentially offensive to one’s mother not to mark Mother’s Day. In others, it is a little-known festival celebrated mainly by immigrants, or covered by the media as a taste of foreign culture (compare the celebrations of Diwali in the UK and the United States). n the Roman-Catholic Church, the holiday is strongly associated with reverencing the Virgin Mary. [25] In many catholic homes, families have a special shrine devoted to the Blessed Virgin Mary. In many Eastern Catholic and Eastern Orthodox Churches, a special prayer service is held in honor of the Theotokos Virgin Mary. In Hindu tradition it is called â€Å"Mata Tirtha Aunshi† or â€Å"Mother Pilgrimage fortnight†, and it is celebrated in countries with Hindu population, especially in Nepal. It is celebrated on the new moon day in the month of Baisakh i. e. April/May. This holiday is based in Hindu religion and it pre-dates the creation of the Western-inspired holiday by at least a few centuries. [citation needed] Some Islamic scholars have published fatwas against dedicating a single day to honor mothers, which detracts from honoring them year round as ordered by the Quran. How to cite Mother’s Day, Papers

Relationships Character Strengths And Job - Myassignmenthelp.Com

Question: Discuss about the Relationships Character Strengths And Job. Answer: Team performance plan: Purpose and gaols for the work team: As far as the case study is considered, it has been analysed that the teams have to develop their gaols and alter the same as per the new requirement of the project that deals with older people. The purpose of the teams will be to educate and help the new members of the fitness program that are old and do not have any experience of fitness. It is required by the team to help those members so that they can get familiar with the environment and take care of their health (Hoch Kozlowski, 2014). Some of the goals of the team should be: To provide personal trainings to the older people Keep the records of their health issues Make their diet and training charts as per their health Communicate with them so that they feel motivated Help them and educate them about their health Identifying their emotional issues and reasons for depression Helping them to get out of the same. Link of above goals to organisational gaols As per the companys goals, initially, the company was serving the people less than 3 years of age but now as the new project demands the company to serve the people above 50 years of age as well thus it is a big challenge for the company as the workers working there. It has been analysed that it is required to link the gaols of the teams as well as the organisations so that the ultimate success can be achieved (Ferrazzi, 2014). The goal of the company is to help those people above age of 50 to engage in physical fitness activities and keep themselves fit. This requires the company to educate those people. This is the gaol of the firm as per the new project. In consideration with the above team gaols, it has been analysed that if the team understand the requirements of those older people the only they can help them for long term. Thus all the gaols mentioned above are linked to the organisational gaols of making the new members of the gym too be fit and fine (Kumar, Deshmukh Adhish, 2014) Team purpose, roles, responsibilities and accountabilities: Purpose: The purpose of the teams will be to educate and help the new members of the fitness program that are old and do not have any experience of fitness. Roles: As a fitness trainer Give them diets Help them emotionally and physically Educate them Sharing information not them about their health improvement and issues (Harkiolakis, 2016). Responsibilities: To take care of the new members Talk to them in lunch and after training sessions Deal with them and understands their emotional cues Accountabilities: Regarding the diet of the members Regarding their health improvements Records Alignment of individual roles, goals, responsibilities of team: The team members have to play the role of the teacher as well as the care taker. As far as their gaols are concerned, it is required them to improve the health of the individual who are registering into the gym. It is their responsibility to keep the record of their health issues and the level of improvement their achieving (Dimick, 2015). The whole team has to divide the responsibilities so that each and every task can be completed efficiently. Expected outputs: Improved heath of the new joiners People are more informed about their health Team members are engaging with the older people as well BMI of the new joiners Improved knowledge about the health Better and improved their health Better diet Self-encouraged to become fit (Northouse, 2015). Strategies for planning, decision making and operations: Proper delegation of work among the team members Proper recording of the data Promotion of the new fitness program Involvement of team members to make decision Sessions for the team members regarding the older people thinking and nature so that they can better deal with those people Better communication and emotional intelligence techniques (Fairhurst Connaughton, 2014). Strategies for supporting team cohesion and participation: Incentives and rewards: provision of incentives and rewards on the basis of customer satisfaction helps to motivate the team members to perform better. This can be on individual as well as team basis (Santos, Caetano Tavares, 2015). Team meetings: It is required to review the team and conduct the team meetings so that the outcomes and the team can be analysed. Team review: Performance review is the most important thing that needs to be done in order to make the things better in the team. Team motivation: Team can be motivated by different means and thus it is required to implement such strategies (Mathieu, Tannenbaum, Kukenberger, Donsbach Alliger, 2015). Policies and procedures: Modelling of desired behaviour and practices: communication and social skill practices policy is the policy that should be implemented in the company to train the employees in order to take desired behaviour from the employees (Ruch, Gander, Platt Hofmann, 2016). Reward management policy is the policy that needs to be implemented in order to motivate the employees. Performance review policy: It is the policy that needs to be implemented in order to review the performance of the employees. Team encouragement: It is the policy that needs to be implemented so that the teams that are working should be encouraged. Better communication policies: communication policy should be implemented in order to make the better information flow (Eubanks, Palanski, Olabisi, Joinson Dove, 2016). There are five stages of team development and performance: Forming: It is the initial stage of the team in which the team starts developing and team members start getting acquainted. Storming: it is the stage that is related to conflicts and it is considered as the most critical stage. Norming: It is the stage where a kind of unity emerges in the team Performing stage: It is the stage where the team knows the roles and responsibilities and starts doing action. Adjourning: It is the stage where almost all the goals of the team are accomplished (Driskell, Driskell, Burke Salas, 2017). 3 strategies to gain team consensus: Encouraging team: It is the strategy that helps in developing the teams and encouraging them to perform effectively and communicate with each other. Involving team in decision making: it is required to consider the opinion of the team members at the time of among the dictions. This is because it helps in developing the team morals and makes them feel important. Prioritize the things: IT is also required to priorities the things or the gaols that needs to be achieved by the team. This help the team members to take the decision that which step should be taken first to achieve the poetized gaols (Oke, Olatunji, Awodele, Akinola Kuma-Agbenyo, 2016). Strategies that support team cohesion and participation Incentives and rewards: provision of incentives and rewards on the basis of customer satisfaction helps to motivate the team members to perform better. This can be on individual as well as team basis. Team meetings: It is required to review the team and conduct the team meetings so that the outcomes and the team can be analysed. Team review: Performance review is the most important thing that needs to be done in order to make the things better in the team. Team motivation: Team can be motivated by different means and thus it is required to implement such strategies (O'Neil Drillings, 2012). Effective resolution strategies for team: Better communication: IT is required to implement the communication strategies. This helps me resolving the conflict and removes the misunderstandings between the members of the team. Clarify the roles: It is required to clarify the roles and the responsibilities of the team members so that they can be easily fulfilled by the members of the team. Collaborating: It is required to collaborate the members and aligns the individual gaols with the team gaols. This is because it helps in achieving the team targets as well as the individual tracts. Some of the roles that have been played by me are discussed below. These roles provide an opportunity for me to be the role model for other members of the team: Leader: I play as the team leader because I always take initiative in the team and always try to resolve the conflicts amongst the team members. It has been analysed that I am very much emotional as well as try to understand the emotions of the team. Manager: I am the one who manages all the things in the tea also works as manager of the team. Innovator: I am the on who gives innovative ideas to conduct the tasks in the team and all people likes me and believe in me. For supporting team members: Team meetings: It is required to review the team and conduct the team meetings so that the outcomes and the team can be analysed. Team review: Performance review is the most important thing that needs to be done in order to make the things better in the team. Team motivation: Team can be motivated by different means and thus it is required to implement such strategies. Celebration at the workplace: This helps in developing informal communication between the team members and makes the environment pressure free to work for the team members (Chen, Sharma, Edinger, Shapiro Farh, 2011). Nine team roles Plant: It is the role played by the individual who is creative in nature and develops the solution for the problems. Resource investigator: these people are very optimistic and enthusiastic nature. Co-ordinator: he is the person in the team who manages everything in the team. He coordinates between the people and has good communication skills. Shaper: he is the one who shapes everything. He can overcome any obstacles and deal with the things very easily. Monitor: He is the one who monitors and evaluate everything and every task. This helps the team to make improvements in the performance. Team worker: he is the one who works as the team and develop team spirit. He has good communication skills and can adjust with anyone in the team. Implementer: he may not able to me the strategies but has the capability to implement the same. He has the managerial capabilities to manage the things and implement things easily. Finisher: he is the one who concludes things. He is the one who finishes the task and improved the quality of the work. Specialist: They are the one who are specialist in a single field. They can perform single task but they perform it very effectively. (Ruch, Gander, Platt Hofmann, 2016). References: Butler, C. (2015). New challenges for leading teams in global team-based organizations. Chen, G., Sharma, P. N., Edinger, S. K., Shapiro, D. L., Farh, J. L. (2011). Motivating and demotivating forces in teams: cross-level influences of empowering leadership and relationship conflict.Journal of Applied Psychology,96(3), 541. Dimick, J. B. (2015). Leading Teams Effectively: Motivating and Prioritizing Work. InLeadership in Surgery(pp. 99-106). Springer International Publishing. Driskell, T., Driskell, J. E., Burke, C. S., Salas, E. (2017). Team Roles: A Review and Integration.Small Group Research, 1046496417711529. Eubanks, D. L., Palanski, M., Olabisi, J., Joinson, A., Dove, J. (2016). Team dynamics in virtual, partially distributed teams: Optimal role fulfillment.Computers in Human Behavior,61, 556-568. Fairhurst, G. T., Connaughton, S. L. (2014). Leadership: A communicative perspective.Leadership,10(1), 7-35. Ferrazzi, K. (2014). Getting virtual teams right.Harvard Business Review,92(12), 120-123. Harkiolakis, N. (2016).Leadership Explained: Leading Teams in the 21st Century. Taylor Francis. Hoch, J. E., Kozlowski, S. W. (2014). Leading virtual teams: Hierarchical leadership, structural supports, and shared team leadership.Journal of applied psychology,99(3), 390. Kumar, S., Deshmukh, V., Adhish, V. S. (2014). Building and leading teams.Indian journal of community medicine: official publication of Indian Association of Preventive Social Medicine,39(4), 208. Mathieu, J. E., Tannenbaum, S. I., Kukenberger, M. R., Donsbach, J. S., Alliger, G. M. (2015). Team role experience and orientation: A measure and tests of construct validity.Group Organization Management,40(1), 6-34. Northouse, P. G. (2015).Leadership: Theory and practice. Sage publications. Oke, A. E., Olatunji, S. O., Awodele, A. O., Akinola, J. A., Kuma-Agbenyo, M. (2016). Importance of team roles composition to success of construction projects.International Journal of Construction Project Management,8(2), 141. O'Neil, H. F., Drillings, M. (Eds.). (2012).Motivation: Theory and research. Routledge. Ruch, W., Gander, F., Platt, T., Hofmann, J. (2016). Team roles: Their relationships to character strengths and job satisfaction.The Journal of Positive Psychology, 1-10. Santos, J. P., Caetano, A., Tavares, S. M. (2015). Is training leaders in functional leadership a useful tool for improving the performance of leadership functions and team effectiveness?.The Leadership Quarterly,26(3), 470-484.

L’Oreal Marketing Strategy

Question Discuss about the LOreal Marketing Strategy. Answer: Introduction This academic paper is focusing on critical evaluation of marketing strategy employed by LOreal in order to conduct sustainable business with haircare products. In this particular essay, the learner has chosen Nigeria as the business location of LOreal. In order to conduct this essay, the learner has investigated the marketing mix of LOreal for increasing awareness regarding the haircare product in Nigerian market. This academic paper is consisting of various marketing frameworks, which are effective for getting a clear view regarding the effectiveness of LOreals marketing mix. Apart from that, the learner has also investigated the issues faced by LOreal while implementing the marketing mix for retaining Nigerian customers. In order to conduct sustainable business in competitive market, it is highly important to implement effective marketing strategies. This essay will emphasize the issues of adopted marketing mix by LOreal and its impact over business sustainability. Moreover, this essay is also focusing over branding strategy of LOreal in respect of Nigerian market. Branding strategy of the company is an important factor, which is having a huge impact over customers buying behavior. Following is the background of LOreal. LOreal is one of the leading cosmic manufacturer organizations in French market. The company is conducting business in world market since 1909, which is more than 100 years. Headquarter of the company is situated at Clichy, Hauts-de-Seine. Total employee strength of the company is 78600 as of 2014. Total asset of the company is 28.219 billion as of 2014. The company is conducting business in global market by providing quality cosmic products such as haircare products, beauty products, health care products and many more (Loreal.com, 2015). This essay is going to evaluate the current marketing strategy of this company in relation with Nigerian market. When it comes to Nigerian economy, the country is known as a middle-income market. However, in case of manufacturing sector, the country is acquiring the third position among the continent. Thus, the Nigerian market is suitable for LOreal to conduct sustainable business with effective marketing mix (Aaker, 2010). Following is the critical evaluation of marketing strategies, which are adopted by LOreal for retaining customers in Nigerian market. Discussion Marketing mix refers to the strategies implemented for promoting a product or services. In case of LOreal, the company is focusing over implementing effective strategies for increasing product awareness among customers in Nigeria. Marketing mix is consisting of seven components such as product, price, promotion, placement, people, packaging and positioning. In order to conduct sustainable business in Nigerian market, the company has implemented effective strategies for each elements of this marketing framework called 7Ps of marketing mix (Adair, 2011). Following is the critical evaluation of marketing mix of LOreal in accordance with the competitors of the company in Nigeria such as Avon, Johnson and Johnson and Procter and Gamble. The competitors are also conducting effective strategy implementation for acquiring market share in Nigerian market. In order to get a critical analysis of the effectiveness of marketing mix, it is important to investigate the marketing strategies of these rival organizations in respect of Nigerian market. Product is the major component of marketing mix. In order to conduct sustainable business in global market, it is highly important to maintain product policies. Thus, LOreal is manufacturing high quality products for satisfying the customers (Adcock, 2010). Apart from that, the company needs to maintain the feasibility between the advertisement and actual product quality. It helps in increasing reliability of the customers in targeted market. In this competitive market, rival organizations of the company are also implementing this strategy for attracting customers towards their brand. For an example, Johnson and Johnson is manufacturing high quality product especially for children. Thus, the company is assuring regarding less use of chemical components (Beck, 2010). Price policy refers to the strategy, which helps the company in estimating the price of the product depending on organizational expenses and economy of the target market. LOreal has implemented an effective pricing strategy for acquiring the high position in Nigerian market. The basic strategy of the company is to be flexible regarding the product pricing. Price policy is the most flexible or variable element of marketing mix, therefore rival organizations continuously implement different pricing strategies for creating barriers. According to Boone and Kurtz (2012), LOreal has adopted a low pricing strategy in Nigerian market for attracting the customers. On the other hand, Bose (2010) has stated that Procter and Gamble, which deals with Fast Moving Consumers Goods, has adopted the pricing strategy as per the product value and quality. The low pricing strategy of LOreal is hampering customers reliability, which is directly affecting the brand image of the company. Therefore, LOreal s hould adopt the pricing strategy according to the activities of rival organizations for gaining competitive edge. Overall, the current strategy is beneficial for the company. However, it can be harmful for the company in future perspectives (Bowman and Gatignon, 2010). In contrast with that, pricing strategy of Procter and Gamble is making the company cost leader in Nigerian market. Promotion is the most important activity, which helps in increasing product awareness among the targeted customers. From the very beginning, LOreal is focusing over investing huge amount for product promotion. The company has adopted celebrity endorsement strategy by hiring models and celebrities (Chernev, 2010). This strategy of the company is highly effective for increasing reliability of the consumers. However, implementing this strategy for promoting products is also having certain risk factors. First, LOreal is not the only one company who has adopted celebrity endorsement. Therefore, rival organization can also take the advantage of this promotional strategy (Dalgic, 2010). Secondly, the brand image of the product is depending over social image of the employed celebrity. That means, if the celebrity gets involved in any short of scandals then it will be difficult for the company to conduct sustainable business (Boulding et al. 2010). Apart from celebrity endorsement, LOreal has also adopted online advertising the strategy. That particular strategy of the company helps in increasing product awareness by reaching to the actual targeted consumers. On the other hand, Johnson and Johnson has also adopted this marketing strategy by publishing video advertisement in social media for acquiring market share in Nigerian market. This strategy is effective for providing product information to the customers in an effective manner. However, Farahmand (2011) argued that bandwidth issue can create barrier for the viewers of the advertisement. Moreover, the information provided by LOreal while conducting social media advertisement is sensitive and can be misused by the rival organizations for creating barriers. Placement policy refers to the process, which allows the company in increasing product availability in market. In case of LOreal, the company is focused over increasing supply chain in Nigerian market for increasing product availability. As the Nigerian market is full of competition, the suppliers power is not a big issue for the cosmetics companies. However, targeting the proper customer segment for proper product is required for conducting sustainable business (Ferrell et al. 2010). In case of LOreal, the company is targeted especially female customers for selling their products. On the other hand, Johnson and Johnson has targeted children for conducting business in global market. Therefore, it can be said that, the placement policy is fully depended over organizational requirements and the placement policy employed by LOreal is effective for the company (Kim and McAlister, 2011). People is an element of marketing mix, which allows the company in building strong relationship with the customers. In case of LOreal, the company has implemented effective strategies for building communication with Nigerian customers. It is highly effective for getting customers feedback regarding the product quality. In this manner, the company is able to share organizational information with the consumers (Lim and Lusch, 2011). This process is highly effective for knowing the expectation of customers. That helps in improving product quality accordingly to the customers expectation. However, conducting this process frequently can harm reliability level of the customers. Therefore, it is important to conduct this process but in not frequent manner. The competitive market required a high communication with the consumers (Mohammed and Rashid, 2012). Thus, rival organizations are also implementing strategies for building emotional attachment with consumers. LOreal is getting a clear vi ew of rivals organizations strategies for their communication model, which is effective for gaining competitive edge. Packaging is one of the components of marketing mix, which is effective for increasing interest of customers towards the brand. LOreal is focused over quality packaging of product by adopting innovative technologies (Patel, 2011). In Nigerian market, the company as adopted five layers hygiene packaging for maintaining and assuring the product quality. However, this particular strategy has increases manufacturing cost, which is hampering the overall profitability of the company. However, Woodruff (2010) argued that this strategy is having huge impact over satisfying the customers and increasing the product value as well. Competitive organizations are also implementing attractive packaging for their products, which ensures recycling of the product packages. That effectively helps the company in improving the brand image. However, In case of LOreal there is no such strategy implemented by the company. Positioning refers to the marketing strategy, which helps in developing a strong brand image among the customers mind (Young and Javalgi, 2010). The tag line of the company is Because I am worth it, which is effectively helping the consumers to recall the brand name in global and Nigerian market as well. Moreover, the way the company promotes their product is effective for attracting customers attention towards the brand. As LOreal is one of the leading cosmetics manufacturer organizations in global market, the brand image of the company is very strong. Thus, it can be said that positioning strategy of this company is effective in case of Nigerian market (Oguzor, 2014). After conducting the critical evaluation of adopted marketing mix of LOreal, it can be said that the company is having different advantages and disadvantages while conducting business in Nigerian market. The socio-economical status of Nigeria is not that strong, which is creating barrier for the company in conducting sustainable business (Gilaninia, Taleghani and Azizi, 2013). Moreover, different organizations are manufacturing same product, which is increasing market competition. Therefore, the company needs to restructure the required marketing strategies for developing strong market position in respect of Nigerian market. However, Kim and Park (2013) stated that the pricing strategy adopted by the company for this particular continent is effective for attracting customers towards the brand. Nigerian market is having different weakness in relation with sustainable business. For an example, lack of power supply is one of the most important disadvantages, which is creating barriers f or cosmetics manufacturing organization like LOreal (Moradi, Aghaie and Hosseini, 2013). Now, in this particular market scenario, LOreal has implemented the above discussed marketing strategies for conducting sustainable business. The following section is consisting of the analysis of to what extent the marketing strategy of LOreal is effective for conducting sustainable business in Nigeria. From the literature review, it has been found that each of the competitors of LOreal is having different strategies of market expansion. It has been found that PG is having price flexible strategy to meet the demand of consumer at the time of demand. For LOreal it can be said that as the products are limited to female only, hence when the organization increases its manufacturing cycle, then demand will be met without increasing the price. On the other hand, it is even true that with high demand, price must be increased so that more revenue is gained (Obikeze and Eze, 2013). If LOreal increases its price, then customer has the probability to move on to Avon as the later provides similar products with same price. This will be a competitive advantage for Avon. When PG is considered, it can be found that it sells FMCG products for all types of customers and thus, other products will adjust price flexibility. For LOreal, if beauty products are categorized for male as well, then surely div ersification strategy will gain more customer base within short period. For diversification, promotion is eventually required, and from literature review it has been found that PG used media celebrities for promotion, but later it proved negative impact on the company. If publicity of celebrity is negatively impacted, it will surely affect products of company as well, as they represent the brand image of a company (Srivastava, 2010). Hence, it is better for LOreal to deal with online promotion or digital media platform for attracting more customers. Digital platform is the widest virtual environment that engages all types of communities to respond simultaneously. Primarily due to categorized product diversification, LOreal will surely expend much of its capital, thus digital platform will create customer awareness with less expenditure. Operational cost will even be saved if promotion is done primarily through social media platform. If economy of Nigeria is considered, then it is sure that high price will negatively affect sales. Thus, it may reduce brand loyalty as well. PG generally has many products other than beauty category, and Johnson and Johnson has a stable pricing for its products. Thus, LOreal must not increase the price of products, but must increase the quantity of beauty products for female and some sub-products for male with lower cost in contrast with the competitors. Lowering of cost depends upon operational cost, which will be reduced by conserving the expense on promotion (Gilaninia, Taleghani and Azizi, 2013). Much of the consumer of Nigeria is found to not deal with beauty, thus, this is the responsibility of LOreal to create customer demand by provocative promotions. Some of the models from local Nigerian have to be engaged as a part of promotion, who will give the image of possible changes by using products of LOreal only, and thereby making a new trend of beauty enhancement among customer . Thus, promotion may be considered as the primary objective of marketing mix for LOreal, which will create customer trend and not to follow existing customer preference. When it comes to the product placement, the strategy of LOreal is effective in contrast with the Nigerian market. In case of Nigerian market, there are different organizations are providing beauty products and healthcare products. Therefore, competition of this market is remarkably high. The most important weakness of Nigerian market is weak road network, which is hampering transportation of goods. However, the literature review section shows that, the company is able to increase the supply chain in Nigerian market for increasing the availability of products. That helps the company in conducting a sustainable business by attracting more customers towards the brand (Farahmand, 2011). As Nigeria is little bit of backdated in relation with technological innovation, it is difficult for the company to conduct communication with customers. In this particular environmental situation, LOreal has implemented online communication with the customers. Most of the people of this continent are not able to access internet connection; therefore, this strategy of the company is not effective for this environment. In order to communicate with the customers, the company should conduct a direct communication process. That will help the company in getting customers feedback in effective manner. Knowing the feedbacks of customers will help the company in improving product quality as per the customers requirements. In order to fulfill the corporate social responsibility, LOreal is focused over using renewable resources for product packaging. It helps the company to reduce environmental issues in Nigerian market (Mohammed and Rashid, 2012). Moreover, this strategy of the company helps in reducing organizational cost and increasing profitability. Therefore, this strategy of the company is effective for increase reliability of the customers. In this manner, the company is also able to conduct a sustainable business. Brand image of the company is already in a high position in world market. The literature review section is emphasizing that LOreal is the one of the leading cosmetics manufacturer in global market. Therefore, the strategies of the company are also effective in Nigerian market. Customers are satisfied with the product quality and pricing, because the combination of product quality and product price in effectively increasing the product value. LOreal should measure the requirement of Nigerian customers for improving the product quality for conducting sustainable business. Apart from that, the company should focus over the customer evaluation process for knowing the requirements of the customers. As LOreal is fulfilling the corporate social responsibility, it will be easy for the company to avoid any kind of legal issues in Nigerian market. Therefore, the company should maintain this practice for future progress of business in Nigerian market. Conclusion After conducting this essay, it can be concluded that LOreal is conducting sustainable business in Nigerian market. In order to assess the marketing strategy of the company, the learner has provided a critical evaluation of marketing mix in relation with LOreal. From this section, the learner came to know that, the company is conducting effective product, price, promotion and packaging strategies in relation with the Nigerian environment. On the other hand, the strategy of communicating with customers is not feasible with the Nigerian environment. That is effectively creating barrier for the company in conducting sustainable business. In order to avoid this particular issue, the company should restructure the strategy of effective customers evaluation process. That helps in knowing customers requirements and improves the product quality accordingly. While evaluating the marketing mix of LOreal, the learner has also compared the strategies with rival companies of LOreal, which is help ful for getting a clear view of the effectiveness of marketing mix adopted by the company. The overall analysis shows that, LOreal need to implement effective strategies for conducting sustainable business in Nigerian market. 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